In a fantastic partnership with Jerry's Rogue Jets, we were able to utilize a series of videos showcasing different aspects of the river tour experience. This video showcases all of the different elements of tour in one brand showcase video!
Weather you want to go on a jet boat adventure, or want to take in the rich history of the Rogue River: Jerry's Rogue Jets has something for you. This project showcases the Lower Rogue in all its glory with an experience unlike anything else!
Jerry's Rogue Jets is an iconic Oregon experience, yet their growth had stalled. Despite their legendary status, the company was facing a frustrating revenue plateau. Their digital marketing wasn't fully capturing the thrill of the jet boat adventure, and as a result, online bookings and year-over-year revenue were flatlining. They needed a new strategy to translate their real-world excitement into measurable digital growth.
Our strategy was twofold. First, we armed Jerry's with a stunning library of high-impact video and photo content designed to stop scrollers in their tracks. We then deployed this creative in a meticulously optimized e-commerce advertising strategy. By focusing on conversion-driven campaigns, particularly through Google Ads, we guided qualified users directly from interest to checkout, ensuring every ad dollar was maximized for direct booking revenue.
The impact was immediate and substantial, transforming their digital presence into a powerful sales engine.
- Summer revenue increased by 35% year-over-year, breaking their long-standing plateau.
- Website conversion actions (bookings, inquiries, etc.) surged by over 300%.
- Google e-commerce campaigns achieved a working Return on Ad Spend (ROAS) of over 120x, turning ad budget into significant profit.
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