this campaign's media
Visit Grants Pass's goal is to drive tourism to the local area. The collaboration with us lead to filming local business that make the area so unique. Here are some videos promoting local business!
The Haul
As part of a local showcase called "Savor Grants Pass", Jon Connor, owner of the Haul, talks about the passion and artistry that goes into his kitchen. His love for his craft elevates the whole community!
House of Glory
Famous on G-Street in Grants Pass, House of Glory stands out as a place full of love, peace, and joy through the food. We wanted to highlight the significance of culture and family that makes this such a special place.
The Weekend Beer Co.
Darcy takes us through the experience of working at an awesome local spot called "The Weekend". Their goal is to make everyday feel like the weekend. The team, the ambiance, the location all play an crucial role in this business.
The Weekend Beer Co.
Outdated Marketing Tactics
The Problem
Visit Grants Pass wanted to boost tourism by increasing awareness of the city’s charm, events, and outdoor adventures. While they possessed a wealth of high-quality video content ideal for this purpose, their agency was not utilizing it in any advertising tactics. As a result, their YouTube account sat stagnant at just over 350 subscribers, and their programmatic campaigns were filled with static images that failed to capture the dynamic energy of the destination. This outdated approach created a digital presence that didn't reflect the vibrant, real-world experience of visiting Grants Pass.
Outdated Marketing Tactics
The Problem
We Connect All Your Marketing
The Solution
Our first step was to activate the incredible video assets we were already producing for Visit Grants Pass. We immediately replaced their static image campaigns with dynamic video creative, deploying it across their programmatic, social media, and YouTube advertising channels.
The cornerstone of our strategy is a unified data dashboard. By consolidating performance metrics from every channel into a single, real-time view, we eliminated data silos. This provides a holistic understanding of the customer journey, allowing us to make faster, smarter decisions and optimize the entire marketing ecosystem as one cohesive unit.
Cohesive Marketing Across All Channels
The Solution
The Results
The Results
- YouTube Subscriber growth from ~350 → 5,800+ (+1557%)-
- Paid ad campaigns drove 70% of new subscribers at an average of just $0.49 per sub, a cost well below industry averages ranging from $2-15.
- Video views increased by 315%
- Average watch time improved by 196%
- The channel now ranks for key travel-related searches in the region.
Acting on Visible Data
Acting on Visible Data
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