This is some of the content we partnered with Knife River with to create. We wanted to show off Safety, Culture, and the professional development the comes with joining the Knife river team.
Jesse really emphasized the greatness of teamwork and collaboration. He has been impacted by the Knife River culture of getting things done while relying on others.
Emphasizing the awesome training program, Knife River has heavily invested in their current and future team members. This state of the art training center builds the next generation of Knife River Teammates.
Safety is of the upmost importance to Knife RIver. CEO Brian Gray and his executive team drive home the point that workplace safety is a core value of the company.
Knife River is powered by a strong, skilled workforce—and they wanted the world to see it. While they weren’t struggling to hire, they saw the value in strengthening their recruitment efforts and building tools that foster pride and engagement among current employees. The challenge was clear: how do you highlight the day-to-day work, values, and culture of a company that spans multiple states, job types, and personalities—all in a way that feels authentic and compelling?
We partnered with Knife River to create a suite of video content designed to support recruitment, reinforce company values, and celebrate the people behind the work. From day-in-the-life features to team highlight reels, every video was crafted to feel personal, grounded, and true to Knife River’s culture.
– Produced recruitment videos that spotlight real employees, career paths, and growth opportunities
– Created internal-facing content that boosts morale and strengthens cultural alignment
– Developed video assets for use at career fairs, onboarding sessions, and digital platforms
– Focused on storytelling that builds pride among current team members while attracting future talent
The video series gave Knife River a powerful set of tools to elevate their recruitment efforts and deepen employee engagement. By putting real people and stories front and center, the content struck a chord with both new applicants and longtime team members.
– Videos are now actively used in recruitment campaigns, job fairs, and HR outreach
– Helped standardize messaging around company culture and career opportunities
– Reinforced a sense of pride and belonging across locations and departments
– Provided long-lasting video assets that support onboarding, training, and internal communication
– Sparked interest in expanding Knife River’s digital storytelling strategy in future campaigns
Thinking about growing your traffic? Not sure if your current strategy is working? Wondering if we’ll speak plain English or just throw acronyms at you? (Don’t worry, we hate jargon too.)
Whatever stage you’re at, we’re happy to talk. We’ll look at what’s working, what’s not, and how we can help.