this campaign's media
Southern Oregon Sanitation wanted to grow the utilization of their large object pickup services, and increase street & parking lot cleaning contracts. The media we created with them aims to hit those goals!
Brand Video
Southern Oregon Sanitation has been keeping the community clean for over 70 years. Starting from one man, the company has grown into a 70+ team with a goal of supporting the community and the city, business, and individual level!
Employee Spotlight
Zach has been sweeping streets for 12-years! He really emphasized how first impressions matter, and how important the companies role in the community is.
30-Sec Showcase
Built for CTV/OTV, this ad showcases the street sweeping devision of SOS. The goal is overall awareness of street sweeping as a service for the local business and municipalities to become aware of their presence.
30-Sec Showcase
Valuable Services Going Unseen
Outdated Marketing Tactics
The Problem
The Problem
Southern Oregon Sanitation (SOS) is a trusted community partner, but two of their most valuable services were underutilized. Their convenient large object pickup for residents saw low engagement, while their powerful street and parking lot sweeping contracts weren't reaching the right business owners and property managers. Their digital presence wasn't effectively educating the community about the full scope of solutions they offered.
We Connect All Your Marketing
The Solution
The Solution
Our goal was to boost awareness and drive action. We started by producing a series of clear, professional commercial videos that showcased the ease of large object pickups and the impressive capability of their sweeping services.
We also consulted on a new website design, creating a streamlined user experience that guided visitors to the exact service they needed.
Finally, we launched a targeted paid media strategy to deliver our video content to the right audiences—homeowners for pickups and commercial decision-makers for contracts.
A Multi-Platform Education Campaign
Acting on Visible Data
The Results
The Results
We fostered incredible community engagement, evidenced by a 98% video completion rate for our CTV commercials.
This high engagement drove a massive 821% increase in website traffic, as residents and businesses sought more information.
The campaign successfully turned interest into action, achieving a strong 19% conversion rate on Google Ads and creating a consistent funnel for new service requests.
Data-Backed Performance Across the Funnel
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